Whatever business you are in, whatever niche you service or whatever your blog is focussed on, it is an inevitability that someone, somewhere, is doing the exact same thing. If you niche is not all that niche, then there are going to be even more options for the web surfer, reader, potential customer and client.
The web is a crowded place, full of opportunity and choice – we, as consumers, have never had it so good. Where does that leave us as retailers, service providers and bloggers though when it comes to rising above the tide and getting noticed? Superb quality content is only half the battle, we also need to make the digital page inviting in other ways, too.
Welcome, then, to our top 6 hacks to make an epic web page provided by the team at Think Zap who are one of the leading web design companies in Glasgow!
1 Be a speed demon!
Let’s be honest for a moment – how many times have you abandoned a web page, and navigated to somewhere else, because it took too long to load? It’s especially annoying when the SERPs (Search Engine Results Page) snippet looked promising, offering exactly what it was you were looking for.
One thing with loading times optimisations is that you only notice it when it either doesn’t work, or no effort has been put into it at all. Pages that are slow to load will turn people away, so make page loading times a priority.
2 Check your spelling
Few people can stand spelling errors and typos, the latter more so for some unknown reason, especially if your site is a trusted source of information or an otherwise ‘professional’ site. Oddly enough, grammar errors are more easily overlooked by the casual reader and don’t seem to generate anything like the amount of ire in the comment section.
Literary genius is not required either and the usual rules of punctuation and grammar are not as strictly adhered to as they might be in, say, a white paper. As forgiving in these aspects as the internet is, poor spelling has never been tolerated so make sure you proofread every word before hitting ‘publish’.
3 Keep an eye on the colours that you choose
Large companies spend a fortune, literally, on choosing the correct colour schemes for their products, services and websites. There is a very good reason for this, and you should not ignore it. Thankfully, other businesses have shovelled millions into researching this topic so that you don’t have to – how thoughtful is that?
Here are some examples:
This colour generates feelings of energy and excitement. Selling a sports related product, or you want people feeling pumped about a certain idea? Using orange in your colour scheme is definitely a way to go.
This engenders feelings of trust, especially where money is concerned. It is no accident that PayPal chose this colour as their primary and never changed it.
Edgy, sophisticated and powerful – three reasons why black is popular with creative services. The ‘little black dress’ phenomenon is just as relevant in the creation of websites and exudes confidence, professionalism and sophistication in ways that other colour schemes cannot.
For more examples, take a look at the posting over at Creative Blog.
4 Think local, act global
Nobody is saying that you have to embody the spirit of Mr Worldwide, but you need to be aware that websites are global entities not just local. Obviously this is less important if your website serves people in your local area, or your country, but for everybody else this is something that you should certainly keep in mind.
Units of measurement should be clear to everybody that may come across your site, for example, and always avoid colloquialisms unless they are actually required by the text. If you write in local slang, for instance, and a visitor from another country has no clue what you are talking about, you just lost a potential sale – probably for good.
5 Don’t assume your visitors are cartographers
If your visitors feel the need to create mental maps to keep track of where they are, or have to spam the back button in the browser to get back to a certain point, then your website navigation sucks.
You need to be certain that people can find their way around your website easily, without any fuss or bother. Many sites address this issue by having link lists at the bottom of every page, organised into categories as well as clearly defined menu systems. However you decide to tackle navigation, make it as intuitive as you can.
6 Be mindful of page length and structure
Entire articles could be written about this, but let’s try to keep it brief. People do not consume digital content in the same way they do with print (with a few exceptions, naturally). Basically, people skim. People will also take one look at a 3 thousand word article (or, to them, screen after screen of text) and decide the effort is not worth the reward.
Unless you are writing a scholarly article, keep it brief and steer clear of minutiae unless it is actually required. Headings must be used liberally also, as well as correctly. H1, H2 and H3 are the most used heading tags and they should be used (correctly) for two reasons.
- Readers are able to skim to the part of the article that interests them the most.
- Search engines use H tags to determine the structure and purpose of the article.
Each of these is just as important as the other, with information being gleaned by search engines to affect what snippets are used in search results – use tags, and make them meaningful!
Make your web page, and your website as a whole, something that you would enjoy visiting yourself and you have a pretty good chance of making it successful. While you are at it, try and keep image files as small as possible too, just a quick tip for reducing loading times and ‘jumping’ pages – ever had a page jump away from you as you were reading it, because an image loaded after the text and pushed it up? Yeah, don’t be that guy.